Usually, I just flip past ads because typically they are trying to sell me something I am just not interested in buying. I have always wished there were more ads that actually have positive messages, so when I stumbled across these ads produced by the Belgium Government asking us to "Think about what it consumes before buying", I was totally psyched. I am loving this series of advertisements because they are a very visual way to think about how much energy we and our stuff consumes. Plus I think these ads are quite beautiful.
Another Kind of Obesity: Environmental Obesity