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Artificially, Naturally Sweet News

This one goes out to all the stevia lovers.


The stevia-based sweetener Truvia is now for sale online. Previously, other stevia sweeteners have been labeled as "dietary supplements," but Truvia has the distinction of being known as a zero-calorie sweetener. Because it is derived from an herb, it is considered "natural." I am not sure how I feel about that label.

Developed by Cargill in partnership with Coca-Cola, Truvia will be used in a handful of Coke products. Rumor has it that Pepsi is working on a zero calorie stevia sweetener of its own. Let the cola wars begin.

If you live in NYC, you can sample Truvia at Rockefeller Center today. I haven't tried it, but I'm sure I will soon. Even though I am not a fan of artificial sweeteners, I am curious.

If you have tried Truvia tell me what you think in the comment section below.

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