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Big Beer Goes Organic

I would say the true age of organics has arrived!!!! Anheuser-Busch is testing the waters of brewing organic beer. I don't know, it just seems odd to me...but there's organic wine, so why not beer.

Two types of brews will be appearing in small test markets across the US. Look for the lager Wild Hops and Stone Mill Pale Ale. Anheuser-Busch, makers of Bud and Bud Light (not a good choice as a diet drink - just want to get that out there), are looking to tap (pun intended) into new markets. This new market is one that is more likely to buy microbrews and is already used to spending a buck to two more than the cost of a 6 pack of Bud. These organic beers will sell for around $7.99 for a 6 pack of Wild Hop and $8.49 for a 6 pack of Stone Mill.

Here comes the tricky part, the label and packaging don't say Anheuser-Busch. They are using the newly minted name Green Valley Brewing Co. So the marketing strategy will be low key with the cornerstone being a donation to the Organic Farming Research Foundation in Santa Cruz, CA.

So look for it, or don't. I am always skeptical of a sheep in wolf's clothing. Oh and drink responsibly. Just because it is organic doesn't mean that is healthy for you and/or won't get you buzzed.

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