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Are Breast Cancer Ads Too Provocative?

Do You Find This Breast Cancer Awareness Ad Offensive?

I've seen a bunch of provocative Breast Cancer Awareness ads this month. Some of the more eye-raising slogans splashed strategically across t-shirts include: Save the Ta Tas, Hope For Hooters, and Save 2nd Base. None of these come close to the viral ad campaign featuring MTV DJ Aliya-Jasmine Sovan walking poolside in a bikini as the camera zooms in on her bouncing breasts. The video is titled Save the Boobs and contains a brief PSA at the very end of the video.

I'm still deciding if this is an effective campaign in getting people to think seriously about the issue. What do you think after seeing it?

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jenschu18 jenschu18 6 years
My only problem with any "breast cancer awareness" ad is that they leave out the fact that men also get breast cancer. My father was diagnosed last year and had to have a double mastectomy. No one EVER talks about men and breast cancer and unfortunately, because of this, so many men go undiagnosed. They end up with other types of cancer from lack of awareness and the fact that it is a women's disease. It is great that the message is getting out, but it needs to be the whole message.
Autumns_Elegy Autumns_Elegy 6 years
I'd TOTALLY buy a "save the tata's" shirt! Thats hilarious!
BMAJK BMAJK 6 years
..and honestly the women in the ad had very beautiful natural (from what I can tell) breasts and should be proud of them and want to save them!
BMAJK BMAJK 6 years
I don'y see anythinh wrong with this ad. It's getting the MTV generation thinking about it isn't it? 2ndly a womens sexuality is a very important part of a womens life as far as I'm concerned. Not all women look at breasts as something to feed to children-I have no desire whatsoever to have children and do not look at my breasts that way at all. They are part of my femininity and womenhood and that would be a very large part of my life taken away by a disease like cancer.
nettefairy nettefairy 6 years
"Most of the "Save the Boob"-type campaigns rub me the wrong way because the tag line prioritizes the breasts over, you know, the woman. " I agree with this. Two of the women in my family have had breasts removed due to cancer.
jkat jkat 6 years
"At least showing that men prefer bigger, natural breasts" ... Because women's body and self-image should be based on what men prefer? And that's why we should be proactive about our health? It's too bad men don't think having a healthy colon or pancreas is sexy. Maybe then those diseases would get more exposure. On second thought, that is sadly probably true.
Modus-Vivendi Modus-Vivendi 6 years
These types of ads rub me the wrong way.
x3Lorelei x3Lorelei 6 years
At least showing that men prefer bigger, natural breasts that can only be achieved by being a healthy weight is a good counterbalance to all the way too skinny girls prancing around on MTV or anorexic models. Yes it may be overtly sexual for a serious thing, but at least at the same time it's showing young girls that barfing after every meal or just not eating at all isn't attractive.
jkat jkat 6 years
Sdirienz, I completely agree with you about everything - except that this is ad is attention grabbing and clever. We have large boobs thrown in our face all day for ads from everything for beer to travel agencies. The end result is both the oversexualization of boobs, and a desensitzation to all things nudity-related overall. I think an add of a fully clothed woman as a whole person (not dissected into various "perfect" body parts) might actually be more attention getting these days ;-).
Nicole14830270 Nicole14830270 6 years
I also wanted to say, at least they're making an effort for a good cause. Kudos. :]
Nicole14830270 Nicole14830270 6 years
Besides what everyone else has said, I would like to add on that this ad emphasizes large breasts. While there's nothing wrong with large breasts, the average cup size is around B/C, and this chick looks huuuge. I mean, one dude even pushed the girl he was talking to back just to take a glance at a larger, "more desirable" pair. Although I'm not crazy about this ad in general, it also gives me the vibe that small boobs are not as worthy. It seems like they knew that larger breasts would attract more support, so they chose some tiggo' bitties, though I know that this problem lies in society more so than this commercial (but not every man prefers them huge!). Although I really hope that's not a point that they were purposely trying to make, and I am very, very pleased to see that they chose a natural pair and not some plastic rack. Did anybody else get this feeling, or am I just catching the wrong vibe? Let's save ALL the boobies!
sdirienz sdirienz 6 years
I love the point made about placing the breasts before a woman. What does sort of message does this imply to women who chose to have a mastectomy over death? While the ad is clever and attention grabbing, it is hardly action inspring...unless you are a teenage boy.
Yogaforlife Yogaforlife 6 years
I think it if gets the message out to younger women who typically think they are invincible and that this is an older woman's disease, that's great! Sad as it may be, younger woman have already been exposed to the hype/sexuality of breasts so the ad is just playing on something that probably all teens/twentysomethings think about. And by using this young dj that this age group already knows about/follows, it's reinforcing the message that breast cancer strikes even young women.
darc5204 darc5204 6 years
If it actually works to garner more support, instead of just catching their attention long enough to make them laugh, I don't have a problem with it. I don't know if that's the case or not. The anonymous poster makes a good point, though. A woman's life is more than her boobs.
cupcake_ cupcake_ 6 years
I personally think it's overly sexual - but so many things are these days.
mamasitamalita mamasitamalita 6 years
I think its a great way to get people talking about it. sexuality IS everywhere, so why not say "HEY - see this image? aesthetically, this can be affected by this heinous disease. step up." it's not like its diminishing what the disease is, its just a different approach to starting dialogue/spreading information. plus, when I watched MTV, I was young and shallow enough to think "well, breast cancer is for older women." and then seeing the statistic at the end, it'd open my eyes.
TammyO TammyO 6 years
I don't find breast cancer an uncomfortable topic, it's an illness! It's not like telling someone that you suffer from syphillis, now that would be slightly uncomfortable I think.
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