I've seen a bunch of provocative Breast Cancer Awareness ads this month. Some of the more eye-raising slogans splashed strategically across t-shirts include: Save the Ta Tas, Hope For Hooters, and Save 2nd Base. None of these come close to the viral ad campaign featuring MTV DJ Aliya-Jasmine Sovan walking poolside in a bikini as the camera zooms in on her bouncing breasts. The video is titled Save the Boobs and contains a brief PSA at the very end of the video.
I'm still deciding if this is an effective campaign in getting people to think seriously about the issue. What do you think after seeing it?