Instead of my usual Terra Blue Chips, I decided to go for the Chocobillys Cookies while on a Jet Blue flight a few weeks ago. They seemed like a sort of healthy treat (well, I mean, cookies can only be so healthy, right?). On the package it says "Cookies with a Cause" and "made with 70% organic ingredients" and "no trans fats, GMOs or other funky stuff."
Well that last statement is interesting because I guess everyone has a different definition of what "funky" is. The very first ingredient on these cookies is "organic enriched unbleached wheat flour." Enriched means that already healthy wheat flour was refined and stripped of its nutrients, and then manufacturers add some of the lost nutrients back in to make it slightly good for you. "Enriched" sounds nutritious, but it's really a scam. So if you ask me, enriched flour is pretty "funky."
The Immaculate Baking Company, the maker of these cookies, has a goal to make "top-quality baked goods...to celebrate the creativity of folk art, and to somehow give back." I think it's great that they set up the Soul Food Fund to nurture creativity, sponsor art workshops, and raise money for charities that support art in communities. That's all great, but why not use whole wheat flour instead of enriched?
Here's the deal. Just because a product states that it's organic doesn't necessarily mean that it's good for you. Remember those Kettle Pita Chips were organic too. So be on the look out, read nutrition labels, and don't be fooled by food that sounds or looks healthy.