Coca-Cola is giving consumers even more ways to manage their calories with the introduction of its new 7.5 oz. mini can. The 90-calorie can will be released in select East Coast cities this December, with a nationwide rollout set for 2010.
“As the world’s largest beverage company, we take seriously the need to help consumers balance calories consumed with calories expended,” said Sandy Douglas, president, Coca-Cola North America. “The Coca-Cola mini can innovation reinforces the Company’s support for healthy, active lifestyles.”
This announcement is coming on the heels of the company's move to put calorie information of the front of all its packaging. They've also partnered with Healthy Weight Commitment, a group of retailers and food manufacturers committed to reducing obesity in America.
By all accounts it sounds like the soda giant is becoming quite concerned over the nation's growing waistline and its contribution to it. But some argue the company is trying to skirt the impending soda tax. Don't be fooled by the small packaging, the recipe remains unchanged and is still filled with HFCS, but may be a good option for consumers who keep tabs on calories.
Coca-Cola will also be offering the mini cans in Sprite, Fanta Orange, Cherry Coca-Cola and Barq's Root Beer.