Gatorade has done a fine job of marketing themselves as the sport drink. After all, it saved the Florida Gators from getting crushed under that hot Floridian summer, now didn't it? However, this sport drink is known to be extremely high in calories and sugar, which makes most of us shy away from it.
And as consumers gained insight and started reading nutrition labels, Gatorade's sales dropped dramatically -- Clearly there is a movement towards no- and low-calorie beverages, both of which Gatorade is not. In light of all this, PepsiCo, the maker of Gatorade, announced recently that it would introduce a lower-calorie version later in the year for athletes when they are not breaking a sweat.
I commend PepsiCo for finally realizing that people are not buying into their product for anything other than the taste, but doesn't this say something about the original formula?
So what do you guys think...