With colorful bottles and a variety of appealing flavors, VitaminWater products took convenience store refrigerators by storm. Water is ideal for thirst quenching, but I'm not shy to admit I've sampled a few VitaminWater flavors here and there. My gripe with the beverage is that a bottle of these beverages (equal to more than one serving) contains a ton of sugar, and The Center for Science in the Public Interest has a much bigger problem with the drink line and is taking it to court. To learn what has the advocacy group all riled up,
There's now a class-action lawsuit against Coca-Cola over the company's "deceptive claims" about VitaminWater's health benefits. Stephen Gardner, director of litigation for the advocacy group commented, "It truly shocks the conscience that a company like Coke would try to keep customers by selling them a soft drink and telling them it's a vitamin."
Do you think VitaminWater pulled one over on consumers looking for a beverage that would benefit their health, or do thirsty people buy the drinks because they enjoy them, regardless of a health component?