McDonald's is at it again, with the "it" being Super Sized soft drinks. This time they have given the drink the friendly human name Hugo. Maybe they think Les Miserable makes people thirsty - thinking of all those bedraggled characters singing the story written by Victor Hugo creates the desire for a really big cup of soda? Nope! I think they mean Hugo more like HUGE.
McDonald's uses Hugo as a modifier as well. Mickey D's asks, "Do you have a HUGO sized thirst?" According to the New York Times the 42-ounce drink adds about 410 calories to your meal. All those extra calories is only going to cost you about 89 cents.
McDonald's dropped their "Super Size" menu in 2004. The same year that Morgan Spurlock's dietary documentary Super Size Me was released. I say, "Don't be fooled by the Hugo. It is a Super Sized drink with a cute name."