Skip Nav
Healthy Eating Tips
5 Weight-Loss Rules You Can and Should Break
Personal Essay
How Fitness Has Played a Huge Part in Making My Friendships Stronger
Healthy Recipes
Eat Like a Cavewoman: 42 Perfectly Paleo Recipes

Dove ProAge Ads: Crossing the Line or Not?

There is a lot of hype going on right now about the Dove ProAge commercial that big brother the FCC refuses to air. Maybe I am crazy, but I fail to see what is so wrong with this ad? What's wrong with a commercial full of naked, beautiful older women. Maybe the FCC should take a good look at all those Axe ads that basically suggest women throwing themselves at men (married or otherwise) because of their smell, ah but I digress... Watch the video and voice your opinion below.

Want to really get into the discussion, check out DoveProAge.com for lots more on the whole thing.

So, what do you think: Does this ad cross the lines as far as what the should be allowed on TV, or not?

Around The Web
Join The Conversation
jenjenluv jenjenluv 9 years
Hi,yes I,don't find this ad nor tv commercial offensive and it should be aired.I,find it brave just for those six women to pose nude.Knowing what type of criticizm they would face.Nudity don't have to be a bad thing. Somepeople find it ashameful disgrace to be naked.There's ways of looking at this sitsuation,many call it dirty wrong,even a sex ad. Now take a look at many seminude ads,from lingerie,bodyspray bodylotion.And many ads of sort have and still air on television today.Also Dove's earlier campaigns women well younger women pose in their panties in several commercial ads I'm,not against that. So who's to blame Dove Proage,Fcc,or the six women who model for Dove new product.I,support it and I,encourage beauitful natural women young or old.At 45 I,appreciate myself much more and too bad Dove Proage tv ad was banned. Thank You Jeannetta
jenjenluv jenjenluv 9 years
Hi,yes I,don't find this ad nor tv commercial offensive and itshould be aired.I,find it brave just for those six women topose nude.Knowing what type of criticizm they would face.Nuditydon't have to be a bad thing.Somepeople find it ashameful disgrace to be naked.There's waysof looking at this sitsuation,many call it dirty wrong,even asex ad.Now take a look at many seminude ads,from lingerie,bodyspraybodylotion.And many ads of sort have and still air on television today.Also Dove's earlier campaigns women well younger women pose in their panties in several commercial adsI'm,not against that.So who's to blame Dove Proage,Fcc,or the six women who modelfor Dove new product.I,support it and I,encourage beauitfulnatural women young or old.At 45 I,appreciate myself much moreand too bad Dove Proage tv ad was banned. Thank You Jeannetta
kayleigh83 kayleigh83 9 years
Oh honestly, when will people stop being such prudes? This is ridiculous!! What's so shameful about tastefully and respectfully portraying nudity while simultaneously celebrating beauty at any age? People who object to this are the same people who chop the you-know-what's off of classical Greek statues. There's nothing here we need to shield anyone from, children included. If a child sees this on TV and asks their parents about it, and the parents are that uncomfortable about it, well then I don't think the child is the immature one.
SarahBella SarahBella 9 years
I live in the U.K and this ad is aired over here with no issues. I don't know what the US's deal is with it... :S It's sad they'll show these teeny tiny models in bikinis in beer ads, but when it comes to real women, Ohh censor that!
SarahBella SarahBella 9 years
I live in the U.K and this ad is aired over here with no issues. I don't know what the US's deal is with it... :S It's sad they'll show these teeny tiny models in bikinis in beer ads, but when it comes to real women, Ohh censor that!
JLew1982 JLew1982 9 years
I would say they do cross the line if we didn't have a double standard going on with the other commercials you all mentioned. Have to keep it fair and balanced, so air them!
Butrfly4404 Butrfly4404 9 years
"am" - I am assuming you were talking about my comment since you used the 10 yr old thing. I just wanted to add that I DO have a problem with other commercials, too. That's why if it were up to me, I would question putting this on the air - only because that would seem hypocritical because if I were in charge, you'd have to pay for special channels to see naked, whorish, or otherwise distasteful images. Because if it were up to ME, regular free tv would be a LOT more censored for violence and sexual content. But it's not up to me. I do agree that this is much better than a lot of brands' commercials, though. Still would feel weird watching it with my kid. ;)
carpentersj carpentersj 9 years
I LOVE it and I hope I look that great and feel that great when I reach that age. It's terrible that they won't show that commercial but they will show 20 other commercials for weight loss with women showing more skin than these women are.
Bookish Bookish 9 years
I hope that when I reach that age, I look that good and feel that comfortable in my own skin. The commercial was beautifully and tastefully done, and I think it should be aired. It's refreshing to see women portrayed as beautiful without being sexualized.
Lavinie Lavinie 9 years
i love the commercial... it shows us what real women look like and to be proud of how beautiful aging is.. it's sad that the FCC has a problem with this, but not with other commercials out there.
Lavinie Lavinie 9 years
i love the commercial... it shows us what real women look like and to be proud of how beautiful aging is.. it's sad that the FCC has a problem with this, but not with other commercials out there.
joey-beans joey-beans 9 years
I love this ad. I do not think there should be an issue with these women being nude, this is FAR LESS sexually insinuating that ANY OTHER AD, WHETHER THE WOMEN ARE CLOTHED OR NOT. How does this differ from say, an oil of olay moisturizer commercial where a beautiful naked women draped in only a sheet is caressing her freshly moisturized leg and shoulders ?!? I think that is good comparison, no one worries about little boys think about those commercials do they ?? I rest my case :) OH and don't even get me started on those axe commercials, i LOATHE them lol.
joey-beans joey-beans 9 years
I love this ad. I do not think there should be an issue with these women being nude, this is FAR LESS sexually insinuating that ANY OTHER AD, WHETHER THE WOMEN ARE CLOTHED OR NOT.How does this differ from say, an oil of olay moisturizer commercial where a beautiful naked women draped in only a sheet is caressing her freshly moisturized leg and shoulders ?!? I think that is good comparison, no one worries about little boys think about those commercials do they ?? I rest my case :) OH and don't even get me started on those axe commercials, i LOATHE them lol.
smarler smarler 9 years
This is much less offensive than RGX girl shoving her chest into my tv screen. I started using Dove's Pro-Age beauty bar, and it's awesome, by the way.
jvondy jvondy 9 years
i would much rather watch this ad than one for MTV's "Scarred" - where you see people fall and break their ankles and such.
julieulie julieulie 9 years
I agree with the above comments about what IS aired, while this can't. The commercial isn't full of sex appeal, so of course it isn't worthy. Let's fill commercial airtime with the GoDaddy.com and Victoria's Secret commercials instead, because those are so much better for everyone! Why should we promote a healthy body image when we can just focus on how the rest of us don't look like lingerie models?
strawberry-mac strawberry-mac 9 years
I see absolutely nothing wrong with that ad, especially when you compare it to the over-sexed ads that are allowed on TV everyday.
truffy truffy 9 years
lol. I guess the council is mostly male. This ad is of beautiful, tastefully naked, older women. But naked women = sex toys, and through that lens this commercial sexualizes our mothers. I must be missing something.
truffy truffy 9 years
lol. I guess the council is mostly male. This ad is of beautiful, tastefully naked, older women. But naked women = sex toys, and through that lens this commercial sexualizes our mothers. I must be missing something.
crispet1 crispet1 9 years
There would be an issue if this was not done tastefully. But it is tasteful, so theres no problem to dispute!
karisita karisita 9 years
i find it distressing that carefully covered, classy looking women with big smiles who are proud of their bodies are censored, whereas young bubbly big chested scantily clad woman are portrayed using sex as a ploy or a tool are acceptable, even encouraged tv medium. the folks at the fcc really need to take a step back and look at the bigger picture. no pun intended.
melda melda 9 years
oh and nothin wrong!
melda melda 9 years
oh and nothin wrong!
melda melda 9 years
I don't live in US but it is beautiful
misskboo misskboo 9 years
I think it's great. I also think that if children were to see older people proud of their bodies and comfortable in their own skin it is very positive message to send (unlike the almost porn on mtv and the medias constant obsession with weight).
Dascha Polanco's Hairstyle at the OINTB Premiere 2016
Dove's Love Your Hair Campaign Video
Healthy Hair Tips
Wedding Hair Tips For Men
Dove No Likes Needed Video
6 Ways to Recharge Your Day
Bright Street Style Pictures

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fitness
X