Skip Nav
Summer
The 25 Best Exercises to Tone Your Abs (and None of the Moves Are Crunches)
Workout Clothes
This New Designer Activewear Collection Is So Expensive Your Brain Might Melt
Beginner Fitness Tips
This Genius Closet Hack Will Help You Tackle Workouts All Week Long

Enhance Your Social Life: Edun Denim

Do you live in your jeans? I do, which is why I get so excited when I find a new great brand.

Edun is a socially conscious clothing company launched in Spring 2005 by Ali Hewson and her husband U2 front man Bono along with New York clothing designer Rogan Gregory.

The company's mission is to create sustainable employment and to help increase trade in developing areas of the world with an emphasis on Africa. Plus they want to provide a business model that others will hopefully replicate and follow. Their jeans ($143) are created in a locally-run, worker-friendly factory in Tunisia, and they help create sustainable economic growth in an area that desperately needs it. I am loving the dark denim but even more than that, I am loving what this brand stands for.

Cute and socially conscious? I'm all in -- Buy them from Azalea Online.

Around The Web
Join The Conversation
kscincotta kscincotta 9 years
Great to know - I love what they stand for too!
yamahamama yamahamama 9 years
Jeans. They're almost as frustrating as swim suits. Very difficult to find a good-fitting pair & once I do, I wear them out (or change to a different size--hopefully smaller). The only way to succeed is to try on a dozen pairs or more. [sigh]
yamahamama yamahamama 9 years
Jeans. They're almost as frustrating as swim suits. Very difficult to find a good-fitting pair & once I do, I wear them out (or change to a different size--hopefully smaller). The only way to succeed is to try on a dozen pairs or more. [sigh]
DesignRchic DesignRchic 9 years
Wow, those jeans look like there a size -2!
Advah Advah 9 years
I'm a huge fan of Edun (the brand's been out for some years now). Ali Hewsom has usually awesome clothes, which might be the reason why they have such adorable items. A shame I can't afford any of them though...
Bono iTunes Download Apology
George Clooney and Amal Alamuddin's Engagement Party
Olivia Wilde Stars in New PSA With Matt Damon | Video
Stars at Diesel and Edun's Coachella Party 2013 | Pictures
Celebrities at Paris Fashion Week 2013 | Pictures
Gwyneth Paltrow Pictures at Stella McCartney's 40th With Kate Hudson
Shirtless Bono and George Clooney in Lake Como Pictures

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fitness
All the Latest From Ryan Reynolds