Do you live in your jeans? I do, which is why I get so excited when I find a new great brand.
Edun is a socially conscious clothing company launched in Spring 2005 by Ali Hewson and her husband U2 front man Bono along with New York clothing designer Rogan Gregory.
The company's mission is to create sustainable employment and to help increase trade in developing areas of the world with an emphasis on Africa. Plus they want to provide a business model that others will hopefully replicate and follow. Their jeans ($143) are created in a locally-run, worker-friendly factory in Tunisia, and they help create sustainable economic growth in an area that desperately needs it. I am loving the dark denim but even more than that, I am loving what this brand stands for.
Cute and socially conscious? I'm all in -- Buy them from Azalea Online.