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No!No! Face Trainer: Cool or Not?

My friends over at That's Fit recently tried out the new Face Trainer by No!No! While the name of the company is silly, No!No! has been making beauty products for a while now — Bella reviewed its hair removal gadget.

The Face Trainer ($199) is a mask that provides resistance while you perform a 10-minute facial exercise series. Toning the muscles of your face with the mask is said to decrease sagging and wrinkles as well as improve skin tone and color. The tester at That's Fit could feel her muscles getting a workout — the mask and exercise series left her face tired, similar to the sensation when you hold a smile too long for photos. The device is approved by the FDA. While I like to think of exercise as a panacea to any ill, I am not sure working the muscles in my face will reduce the appearance of my crows feet. What do you think?

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