Did you know that 50% of women experience breast pain during exercise? Yes, it's true and our trusted sports bras may not be doing as good of a job as we'd hoped.
A new study, has found that breasts, which were thought to bounce up and down during exercise actually move in three directions: up-and-down, side-to-side and in-and-out. (In-and-out?!) Size, in this case, plays no real role in pain experienced and the overall pattern the breasts in the study made was a figure eight. (No wonder it hurts so damn much!)
The point of this, rather than to get you to watch your own and other's breasts for figure eights at the gym, was to let you know that a new bra is being created that will limit breast movement in all directions. In other words, make exercising less painful (at least for your knockers). What's more? It will also incorporate "smart materials" that can change to provide custom-made support for each woman and her activity level.