After announcing its new family of fitness trackers, Fitbit Alta, Fitbit just unveiled a collection of accessories for the gadget in collaboration with design house Public School. The line debuted during the label's Fall/Winter 2016 runway show at New York Fashion Week, which was the perfect opportunity to present Fitbit as an equally stylish and functional tracker.
"Together with Fitbit, our vision is to help people move effortlessly from day to night with a look that reflects their unique style and attitude — and motivates them to stay healthy and fit," said Dao-Yi Chow and Maxwell Osborne, cofounders of Public School.
Public School's unique designs will feature materials like fine metals and custom details, along with sporty prints and inspirational graphic phrases. The collection of accessories is compatible with Fitbit Alta, available now for presale.