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Fittingly Mad: "Functional" Junk Foods

Fittingly Mad: "Functional" Junk Foods

Companies are always coming up with new ways to entice customers to buy their products. Recently, a whole line of functional foods has evolved — regular foods that are enhanced with vitamins, minerals, antioxidants, and fiber. These products sound really healthy, so the average consumer sees "Now With Added Fiber" or "Packed With Vitamin A" on the package and places it to the cart without even looking at the label. If they did peek, they would be appalled to see that these products are often just junk food disguised as healthy food. Many of these products contain loads sugar, corn syrup, sodium, and the dreaded trans fat.

Food companies are preying on lazy consumers who see buzz words like "antioxidants," "fiber," and "omega-3s," which make us think we're not getting enough, so we feel compelled to buy these products. The truth is, if you eat a healthy diet full of a variety of vegetables, fruits, whole grains, healthy fats, and lean proteins, you don't need all these enhanced foods. You get enough of what you need from your diet alone. If you're worried about making your quota of certain nutrients, then opt for eating a food that naturally contains what you're missing, instead of foods that are artificially enriched.

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