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Fittingly Mad: MultiGrain vs. Restaurant Style Tostitos

I made an interesting discovery at the grocery store the other day. Chips and salsa are something I like to have on occasion and I typically buy some au natural chips. My husband, however, prefers Tostitos, and is relentless about voicing his preference.

This time I gave into him, but then I noticed Tostitos is now making a Multigrain variety made with whole oat, whole wheat and buckwheat flours - this was written in a nice font on the front of the bag. So, my hubby got his Restaurant Style, I got my Multigrain - both of us satisfied that we got our way.

The problem happened when I got home and actually read the label -- Not only is the main ingredient of these chips still corn, but the Multigrain chips actually have more calories, fat, sodium and sugar (10 more calories, 1 g fat, 15 mg sodium and 1 g sugar per ounce) than the Restaurant Style chips. I realized that while the Restaurant Style chips are probably more healthy, better tasting and cheaper, Tostitos is marketing toward people who, like me, are easily drawn (like a moth to a flame really) to labels like 'Multigrain' even if it is not in fact healthier. Sure, there is a bit more fiber (1 gram) in the Multigrain chips, but let's be honest; I am NOT eating tortilla chips for their fiber content. What's even worse? Now my husband thinks he is the authority on eating light. Twist the knife even more....

I have decided to take this incident, as I did my tequila to wash down all those chips, with a grain of salt. I should have known better, but I have learned once again to always read the label. And that when I want tortilla chips, I will just stick to the regular tortilla chips from here on out and eat them in moderation.

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crispet1 crispet1 8 years
Thats pretty enraging.
crispet1 crispet1 8 years
Thats pretty enraging.
SU3 SU3 8 years
That would definitely piss me off too! That's why I make it such a big deal to read the nutritional info FIRST before buying/trying anything new! :MOB: Those sneaky...
lms lms 8 years
The multigrain ones are very good. I didn't read the bag either. They definitely are playing on peoples urges to grab healthy stuff.
GlamourGirlMiami GlamourGirlMiami 8 years
I absolutely *love* the ones flavored with a "hint of lime." I go through a bag of those without breaking a sweat.
vegan-musician vegan-musician 8 years
i like the baked ones too (utz brand minis!), or the snyder's brand multigrain. they still have that yummy multigran taste, but they're not quite so greasy.
amandaaa amandaaa 8 years
that's crazy! i've been buying tortilla chips lately because i make guacamole pretty much every other day, and i glanced at those multigrain chips but decided to get something cheaper. good thing i didn't get those! i usually always check the back and compare.
mwmsjuly19 mwmsjuly19 8 years
I love chips and salsa -- and those multigrain Tostitos are yum yum. But I just stocked up some organic bags of corn chips from our Earth Fare. I guess I'll skip those multis. For the time being, anyway...
Butrfly4404 Butrfly4404 8 years
as healthy as *they* claim...
Butrfly4404 Butrfly4404 8 years
as healthy as *they* claim...
Butrfly4404 Butrfly4404 8 years
My favorite are the Baked! version, but those are hard to find. I think they stopped making them because they came out with the Scoops. But the other kind, the only ingredients are "Corn, Salt." I've been fooled before, so I always check to see if they're as healthy as I claim before I buy them. New products get me all excited, so sometimes I end up really disappointed.
Butrfly4404 Butrfly4404 8 years
My favorite are the Baked! version, but those are hard to find. I think they stopped making them because they came out with the Scoops. But the other kind, the only ingredients are "Corn, Salt." I've been fooled before, so I always check to see if they're as healthy as I claim before I buy them. New products get me all excited, so sometimes I end up really disappointed.
ash_marisa ash_marisa 8 years
I noticed that too on those bags....thats why i didn't buy them...Guiltless Gourmet Organic Blue Corn Chips, 110 calories for 1 oz. and totally yummy.
imLissy imLissy 8 years
that explains why they taste so good
TheMissus TheMissus 8 years
That's sketchy marketing on their part! I wouldn't have read the label, but gone directly for the multi-grain version too. Lesson learned there I guess. Thanks!!!!
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