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Food Review: Feed Granola

Times they are a changin'— granola has evolved from hippie to just plain hip. I just tried a few flavors of Feed Granola ($5.99/12 ounce bag) which hails all the way from the West Village in NYC. You can't get much hipper than that.


Just over a year ago, two health conscious former male models created five flavors of granola featuring organic whole grains. The flavors are low in sugar, about four to six grams per serving, and sweetened with either brown rice syrup, evaporated cane juice or molasses depending on the flavor. Flax seeds and dried fruit have been added to the flavors to up the antioxidant quotient of the granola.

The granola is tasty and not too sweet, and even my girls love it. Their favorite is the Bittersweet-ness, which contains dark chocolate chips since chocolate is high in antioxidants. I do find it a bit funny that granola is fortified with chocolate, one item I have no trouble working into my diet. My favorite flavor is the Blueberry Almond Crunch.

To see how it compares nutritionally to Bear Naked Granola read more


Brand Serving size Calories Fat (g) Fiber (g) Sugar (g) Protein(g)
Feed Blueberry Almond Crunch 1/4 cup (39 g) 140 4 4 6 5
Bear Naked Blueberry Walnut 1/4 cup (30 g) 130 6 2 5 5

I was shocked to see that a quarter cup is considered a serving size, it looks like nothing when you put it in a bowl. The serving size for all the other cereals in my cupboard were 2/3 cup to one cup. Once, I got over the shock I could see how Feed compared favorably with Bear Naked. I definitely like this granola, mixed with some nonfat plain yogurt and some fresh fruit it made a filling breakfast (I did eat a half a cup though).

Feed Granola can be found at Whole Foods. Or you can order it online from Amazon and get 6 bags for $25.54 – a nice little price break although you will have to pay for shipping.

If you're a DIY kind of person, you can save yourself some bucks and make your own granola. Check out: Weekend Well-Being: Make Your Own Granola.

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