I enjoy energy bars as pre-workout snacks, but the concept behind FullBar is different. Though nutritionally similar to Luna Bars and other healthy treats, these protein-packed portions are marketed to help people lose weight. As explained on the wrapper, FullBar was founded by a surgeon who does gastric bypass procedures.
Recognizing that the main benefit of gastric bypass surgery is that it makes people feel full and (hopefully) eat less, Dr. Michael Snyder decided to design a bar that does the same thing. To find out how it works and tastes,
According to the instructions, FullBar is designed to be eaten 30 minutes before a meal along with an 8-ounce glass of water. The thinking is that going into mealtime, you will be less hungry and therefore eat less. It's a perfectly sound theory, and I'm all for the idea of finding nonsurgical ways to lose weight. But the fact is, you could get the same effect with any high-protein snack, and you could probably find something that tastes better too.
Everyone in the Sugar office commented on how big the FullBars are, but when you remove the wrapper, it's only slightly larger than a Luna Bar. It comes in four flavors; I tried the Caramel Apple Crisp variety, which has 160 calories per bar, plus 6 grams of protein and just 1 gram of fat. The S'mores Luna Bar I compared it to has 180 calories and 4.5 grams of fat but 4 more grams of protein than the FullBar. Perhaps for that reason, I found the FullBar didn't really satiate me as long as a Luna usually does.
The most disappointing aspect of FullBar was the very artificial, almost plasticky flavor and the odd spongelike texture. If the goal is to prevent people from eating too much real food, then giving them a bland-tasting supplement probably isn't doing much good. However, I can see how Dr. Snyder's concept could be effective for weight loss — as long as you used another type of protein bar or snack. What do you think?