Skip Nav
Valentine's Day
Treat Yourself and Your Body With These Fitness Valentine's Gifts
Healthy Recipes
Eat This Valentine's Brunch For an Energizing Romp in the Hay Later
Fitbit
Your First Look at Fitbit's Super Bowl 50 Ad

FoodFlex from Safeway

Recently I learned about a new program offered to Safeway Club Card members called FoodFlex. (For those of you unfamiliar with Safeway, it is a major grocery store.) Basically FoodFlex is a program that you enroll in (free) and you're able to see all your previous purchases that you've swiped your club card for. The program then analyzes all your purchases for nutrition based on USDA dietary guidelines.

While it does seem a bit big brother-ish, I've found it helpful and pretty darn cool. I was able to see that my husband and I may be purchasing items generally healthy and within the guidelines, but a little high in sodium. You can take it further by then asking the program to suggest food alternatives for the items that you may want to replace. Me, I am just going to really take a look at the sodium content of my potential purchases the next time I am shopping so I can find ways to cut it down a bit. I'll be checking back frequently to see how I'm doing. If you don't have a Safeway near you, check with your grocery store to see if they offer a similar program. From what I understand, this is the wave of the future for grocery stores.

Around The Web
This Week's Food Section Headlines: Feb. 3, 2010
How Money Are You: Trip to the Grocery Store, Thanksgiving
Supermarkets Shrinking
How Money Are You: Trip to the Grocery Store, Safeway

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
andrennabird andrennabird 7 years
Interesting, albeit a little creepy.
aimeeb aimeeb 7 years
I'll have to try this out...
aimeeb aimeeb 7 years
I'll have to try this out...
wackdoodle wackdoodle 7 years
Interesting I didn't know that. Mine would be weird because I only buy cottage cheese and cleaning supplies from Safeway. Everything else comes from Whole Foods or CostCo.
DreaAST DreaAST 7 years
very cool but i don't have safeway where i live.
kurniakasih kurniakasih 7 years
The Missus got it.Geez. Big brothers :p
kurniakasih kurniakasih 7 years
The Missus got it. Geez. Big brothers :p
MandyJoBo MandyJoBo 7 years
This would be good for people just learning about food nutrition. It would teach them awareness that many people probably don't have. Personally, I can visualize the same thing just by looking at my cart, but then I almost always ONLY by healthful foods.
AshleySunshine AshleySunshine 7 years
Vons has this too. I just received an e-mail from them yesterday "introducing" the program. Haven't had a chance to check it out yet but it seems very cool.
TheMissus TheMissus 7 years
I NEVER register for those free "members savings cards" at grocery stores.Why?Well, because these businesses usually SELL YOUR INFORMATION TO INSURANCE COMPANIES.Why?TO ADJUST YOUR HEALTH INSURANCE RATES BASED ON WHAT YOU EAT.And, if you eat healthy, great. No worries. But if all you buy at the Safeway is alcohol and chips for your parties, then that's what they'll use against you.A GREAT way to get around that, of course, is by using a fake name when you register. Don't use your real name or real information.
TheMissus TheMissus 7 years
I NEVER register for those free "members savings cards" at grocery stores. Why? Well, because these businesses usually SELL YOUR INFORMATION TO INSURANCE COMPANIES. Why? TO ADJUST YOUR HEALTH INSURANCE RATES BASED ON WHAT YOU EAT. And, if you eat healthy, great. No worries. But if all you buy at the Safeway is alcohol and chips for your parties, then that's what they'll use against you. A GREAT way to get around that, of course, is by using a fake name when you register. Don't use your real name or real information.
Abbigail Abbigail 7 years
No way! Thats awesome, especially since it's free. It's like a mini nutritionist. If only I had a Safeway near me.
Fit-Mommy Fit-Mommy 7 years
This seems like a great tool. I should probably check to see if Vons does it, but, honestly, I can barely get to the store with a list- let alone have something else to check!
kiddylnd kiddylnd 7 years
Safeway = Vons, Dominicks, Randalls, Tom Thumb, Genuardi's, Pavilions, & Carrs. I don't know if any of those places have the same program but they might if they are part of the same parent company.
JudyRie JudyRie 7 years
I would LOVE something like this! We don't have Safeway here, and to be honest I love our grocery store, but something that tracked our purchases for us would be great. We're trying to figure out little ways we can cut back on groceries, and this would be SO MUCH EASIER than keeping all our receipts to figure it up ourselves.
kiddylnd kiddylnd 7 years
I keep wanting to try this, but my new club card isn't registered with corporate yet and so it won't let me sign up. In fact, I had been meaning to call them about this. Maybe I will now. :)
Lovely_1 Lovely_1 7 years
I ♥ Safeway!
Lovely_1 Lovely_1 7 years
I ♥ Safeway!
Latest Fitness
X