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Guerilla Weight-Loss Ad Campaign: Cool or Not?

A recent guerrilla ad campaign has got folks in NYC a little up in arms. The Ad Council and the US Department of Health and Human Services placed tiny T-shirts in dryers throughout the city urging those doing their laundry to “shrink a few sizes.”

The campaign, done by McCann Erickson, then sends the shirt finders to HHS’s Smallstep site, which takes it a bit further by encouraging those visiting to “shed those holiday pounds, reduce their risk for obesity, and lead a healthy lifestyle.”

I am usually all for unique ad campaigns, but this ones doesn't really do it for me. What do you guys think?

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