Did you wear your red today? If not, then our friends at Diet Coke thought you should know that today is National Wear Red Day. Every year on the first Friday in February, people all around the country wear red to raise awareness of women's heart disease.
The Heart Truth™ — a national awareness campaign for women about heart disease — introduced the Red Dress as the national symbol for women and heart disease awareness. This year, Diet Coke is teaming up with the National Heart, Lung, and Blood Institute for a very special Red Dress Sweepstakes. From now until March 10, just visit MyCokeRewards and you can enter for a chance to win the red dress designed for Heidi Klum to wear at the 2008 Oscars! For every sweepstakes entry, Diet Coke will contribute $1 to support women’s heart health awareness and research, up to $250,000*.
For the official rules,
No purchase necessary. Sweepstakes open only to My Coke Rewards members 13 and older. My Coke Rewards loyalty program open to legal residents of the 50 United States and the District of Columbia 13 and older. For official rules, prize descriptions, and alternative method of entry, visit www.mycokerewards.com. The red dress shown here is not the designer dress offered in the Red Dress Sweepstakes. Void where prohibited.
*Contribution by Diet Coke is made to the Foundation for the National Institutes of Health, Bethesda, MD, and will be used to further the efforts of women's heart health awareness and research. For more information about the Foundation, visit fnih.org. Participation by Coca-Cola and FitSugar.com does not imply endorsement by DHHS/NIH/NHLBI.
© 2008 The Coca-Cola Company. “DIET COKE” is a registered trademark of The Coca-Cola Company. The Heart Truth and Red Dress are trademarks of DHHS. For more information about The Heart Truth, visit www.hearttruth.gov. Oscars ® is a registered trademark of the Academy of Motion Picture Arts and Sciences (AMPAS) and is used under permission.