We see the Leaping Bunny logo a lot when buying cosmetics and household cleaners, is it better or just good marketing?
The Corporate Standard of Compassion for Animals is a pledge by a company not to conduct or commission animal testing of their product/ingredients.
The Leaping Bunny logo means that the company has pledged and offers its assurance that they are in compliance with the only internationally-recognized “cruelty-free” standard and logo. This label has been recognized as highly meaningful and would be a great source to look for when buying cruelty free products.
Fit's Tip: Many companies continue to use bunnies, or similar natural icons, trying to imply they have a policy on animal testing. The appearance of a rabbit offers insufficient assurance about a company's actual policies or practices — so make sure it's the Leaping Bunny!