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Label Able: Live & Active Cultures

Label Able: Live & Active Cultures

The labels on food today were standardized to make it easier for us to figure out what exactly we are putting into our bodies. The fact is, reading the labels is still downright confusing so let FIT make you label-able.

When it comes to yogurt, all things are not created equal.

We know yogurt is good for us, but a lot of us are clueless beyond that. You may want to start buying Live & Active Culture Yogurt. To find out why, read more

The National Yogurt Association (yup, there is really an association) has developed the Live & Active Cultures Seal to help consumers easily identify which yogurts, including frozen, are not heat treated in the post-fermentation process (thus allowing the live cultures to live). Any refrigerated yogurts with the L&A Cultures Seal contain at least 100 million cultures per gram and frozen yogurts with the seal contain at least 10 million cultures per gram.

Probiotic food (that contains live and active cultures) is really starting to create a buzz in the food industry. Yogurt naturally has "bacteria" in it and the BIG food mutli-nationals have decided to put the good stuff back in to foods what they removed earlier, and then congratulate themselves about it. I find that ironic to say the least.

Fit's Tip: Yogurt with Live & Active Cultures are great for the intestines. What's more, people with a lactose intolerance can enjoy yogurt with the L&A seal!

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