Would you play the lottery for the chance to win the cosmetic procedure of your choice?
It is being reported that London-based Europa International is running the world's first lottery for cosmetic surgery.
For the price of a 1.50 pound ($2.90) text message or phone call, winners of the monthly draw will receive 6,000 pounds toward the cost of the surgery of their choice.
British plastic surgeons described Europa International's cosmetic surgery superdraw as an unscrupulous marketing gimmick and warned patients they could be putting themselves at risk. The winner of the draw will be randomly selected and meet directors of the company before being flown to Prague in the Czech Republic for the surgery. Bada bing, bada boom!