July 1st, 2007 marks the day that restaurants in New York City are required to begin posting calorie counts on menus in type that is at least as large as the price. Some restaurants, however, are not having it.
Word has it that Burger King, McDonald’s and Wendy’s are among the chains planning to defy New York City’s new rule (Taco Bell and KFC aren’t commenting on the matter), while waiting on a lawsuit in federal court they hope will get the new regulation thrown out. The restaurants say that the new regulation makes for a massive eye sore on a menu board in their NYC eateries, but a healthy advocacy group says that the restaurants are just afraid that when people see these eye-popping calorie numbers, they might switch to a smaller size and lose revenue.
In the end the city won’t fine anyone for violating the rule until October 2007, so I think it's going to be an ugly battle until then.