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NYC Dept. of Health Wants You to Read Before You Eat

A new marketing campaign from the New York Department of Health has one message: “Read ’em before you eat ’em.” The Health Department is trying to help New Yorkers use the calorie posting rules to their advantage when it comes to making smart food decisions. The advertisements are being posted in 20 percent of the subway cars and I'd be interested to see if the ad campaign really has any effect on anyone. Though I do like that they picked food items that some folks consider healthy like a large apple bran muffin and the chicken burrito.

Do you think that seeing ads like these would stop you from ordering an item high in calories on a menu, or is it just another way for the government to try to control your eating habits?


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i-am-awesomeness i-am-awesomeness 7 years
It's a good idea in theory and it might make some people think. As for me, I'm actually trying to increase my daily calories to gain weight so it wouldn't change my mind.
ilanac13 ilanac13 7 years
i actually DO like these ads - and if i were to see them in the subway or around - i would certainly take pause to see what it's about. i like that the NYC health department is trying to educate us without being overly intrusive in an obnoxious way.
tlsgirl tlsgirl 7 years
I think it's a great idea, and would definitely make people think twice. I used to think those huge muffins were healthy too, and then I saw the calories. Most people just aren't aware.
Spectra Spectra 7 years
I see nothing wrong with it. If anything, it will make people think twice before ordering something with a few hundred calories in it. It's sort of like putting the price tags on things at the store. If I see a pair of Christian Louboutin heels next to an almost identical knockoff pair, I'd look at the prices. If the knockoffs are 1/10 the price as the originals, I'll take the knockoffs even if I KNOW I'm sacrificing a little bit in the quality department. Same goes for food...if I know that a turkey sandwich with mustard has a whole lot fewer calories than tuna salad made with gobs of mayo, I'll order the turkey.
JenniferIsabella JenniferIsabella 7 years
as a new yorker, it's great to see these ads around. a lot of people think that all subway sandwiches are healthy, but chances are that half the people don't know that picking ham or turkey instead of tuna salad saves you half as many calories. i think the point of this campaign is to show that you can still go to the same fast food restaurants and eat just as substantially for far fewer calories. and no offense, but i think philly needs this campaign a lot more than new york does.
JenniferIsabella JenniferIsabella 7 years
as a new yorker, it's great to see these ads around. a lot of people think that all subway sandwiches are healthy, but chances are that half the people don't know that picking ham or turkey instead of tuna salad saves you half as many calories. i think the point of this campaign is to show that you can still go to the same fast food restaurants and eat just as substantially for far fewer calories. and no offense, but i think philly needs this campaign a lot more than new york does.
Jude-C Jude-C 7 years
I think raising awareness is a good thing.
geebers geebers 7 years
I have seen these ads on the subway and I like them a lot. I also love that we now have calories listed next to options. I usually am health conscious but those calorie counts completely sway my decision and I notice I choose lower calorie versions.
VeggieLove726 VeggieLove726 7 years
**Edit*** I said above: '...the chances are, people are going to care..." I meant: '...the chances are, people AREN'T going to care..." (I'm a glass is half full kind of person, want to think people will start caring :-) )
VeggieLove726 VeggieLove726 7 years
**Edit***I said above: '...the chances are, people are going to care..."I meant: '...the chances are, people AREN'T going to care..."(I'm a glass is half full kind of person, want to think people will start caring :-) )
VeggieLove726 VeggieLove726 7 years
LOVE THIS! I'm reading 'Fat Land' right now, and this is exactly what they are talking about...trying to get people to know how much and what they are eating. Sadly, though, the chances are, people are going to care, they want what they want, and they want it now. :-(
Jeny Jeny 7 years
I never understood why people just HAD to have a coke rather than a diet coke, sugar rather than splenda, white bread instead of whole grains, fried instead of baked.. People would lose soo much weight if they just changed those simple daily things!!
fcseamstress fcseamstress 7 years
I don't think it's about control at all, unless it's the government trying to TEACH control. And that's not really a bad thing when it comes to food... Look around at people's waistlines, we need it! These kind of things can really be an eye opener, like Fit's quiz thingie about the burritos a while back.
fcseamstress fcseamstress 7 years
I don't think it's about control at all, unless it's the government trying to TEACH control. And that's not really a bad thing when it comes to food... Look around at people's waistlines, we need it! These kind of things can really be an eye opener, like Fit's quiz thingie about the burritos a while back.
christie1 christie1 7 years
I think it's a good idea as the majority of Americans have no idea what they are eating on a daily basis... those of us here are most likely already educated about this kind of thing.
mtiger mtiger 7 years
I think this is a great idea. I wish all restaurants everywhere had to post calories amounts!
jdeprima jdeprima 7 years
I don't think the government is trying to control eating habits, it's just putting long-overdue emphasis on prevention rather than treatment, which benefits everyone in the long run, from the people themselves to insurance companies, employers, and, of course, the government. It's especially important here in NYC, since this is such a takeout culture.
elpinko elpinko 7 years
I think this is a great idea - a lot of people tend to underestimate the number of calories in the food they eat. Checking the nutritional value of food before you eat really can change your mind about a potential meal! I think this ad could go a step further and show the amount of salt and trans fats in the meals.
elpinko elpinko 7 years
I think this is a great idea - a lot of people tend to underestimate the number of calories in the food they eat. Checking the nutritional value of food before you eat really can change your mind about a potential meal!I think this ad could go a step further and show the amount of salt and trans fats in the meals.
GlowingMoon GlowingMoon 7 years
As for me, they're preaching to the choir. I'm already reading. I've been reading for the last several years. Incidently, I don't eat any of those type of foods in those ads, except for the occasional diet soda. The food I eat is much higher in the nutrition scale.
GlowingMoon GlowingMoon 7 years
As for me, they're preaching to the choir. I'm already reading. I've been reading for the last several years. Incidently, I don't eat any of those type of foods in those ads, except for the occasional diet soda. The food I eat is much higher in the nutrition scale.
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