According to a federation spokesman, the FDA is "letting the bastardization of dairy terms proliferate," causing consumer confusion. People may think that a nondairy product labeled "milk" contains the same nutrients as cow's milk, according to the federation. They're also advocating for similar rules governing the words "yogurt," "cheese," and "ice cream."
The group has even started a Facebook page, titled They Don't Got Milk, to spread the message. Generally, I think that most consumers understand that if a product is labeled "soy," "almond," or "dairy-free," it doesn't contain animal product. Many of you drink mainly dairy-free "milk" products; in fact, the market for soymilk has risen to over $1 billion annually. Are you worried about this sort of confusion? Or do you think this is just a whole lot of fuss?