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Operation Beautiful: The Mission to End the Fat Talk

Why do we do it? We walk right up to a mirror, look ourselves up and down, and get upset because we don't look pretty, thin, tall, or toned enough. All the negative thoughts about our body image are truly detrimental to our well-being, and one woman has made it her goal to end the toxic fat talk once and for all with the movement Operation Beautiful. The mission is simply to post positive messages where other women can find them. Caitlin, the founder, started by scribbling down phrases such as, "You are beautiful!" or "You are amazing just the way you are!" and posted the notes in public bathrooms, at the gym, and at the grocery store. The hope is to uplift other women through this random act of kindness and the idea is catching on. Notes have been posted around the world.

You can continue the positivity by hanging up your own sticky notes at work, on dressing room mirrors, on magazine covers, or wherever you think women will see them. Supporters of this movement have sent photos of the notes they've posted to the Operation Beautiful website, so check them out when you

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Next Summer, 125 of the best notes will be featured in a book by the founder, and will also include tips on how to lead a more positive, healthy lifestyle.

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Join The Conversation
aerofan69 aerofan69 6 years
I think this is a really cool idea. I fi ever find one of these it will surely brighten my day.
biarose biarose 6 years
TammyO- there's no need to be rude. I wasn't in my comment. I was just stating my opinion. The problem that I have with them is that there is really no meaning in it. The person who left that note has never met me in their life, so what can they really say to make me feel good about myself? Perhaps something unassuming such as "beauty shines from the inside out" would be better.
tlsgirl tlsgirl 6 years
TammyO - actually, yes. That would probably really crack me up, which is much more valuable to me than a schmaltzy reminder saying "you're beautiful."
clearskies clearskies 6 years
That is a nice idea! It reminds me of the Christina Aguilera song. Unfortunately, all this annoyomous "you're beautiful" talk makes me feel depressed and emo about beauty. Looks are only a small part of life! Maybe an important jump start to most situations, i.e. getting your future husband to notice you or getting a free smoothie from the teenage boy at jamba juice, but beyond that all your other skills you've acquired in your life become just as important if not more. I think "practice patience" and "be consistent, not obsessive" post-its would be more relevant. imo of course...
TammyO TammyO 6 years
Biarose and tlsgirl, would you rather a sticky that says "Hey you are a troll!" Spreading some nice things to say is very positive and unlifting even in small ways. If it does nothing for you fine, but other might welcome some inspiring quotes.
MelissaL516 MelissaL516 6 years
For all of the people who disagree with this - go to the site. Read the stories. They're amazing. If this can brighten even one person's day, why say anything negative about it?
tlsgirl tlsgirl 6 years
Yeah, I'm with biarose. A random sticky from someone who's never even seen me isn't going to do anything for my self-esteem.
Beaner Beaner 6 years
"Beautiful" isn't just about physical appearance. And I can't believe people are being so critical of OB. The whole idea is for women to support other women and make them feel good about themselves, pass along positive messages. WHat could be wrong with that?
Kimpossible Kimpossible 6 years
I love the idea. I agree with stumbler that beautiful doesn't always mean pretty. and it's like I tell my children, there are no ugly people, only ugly behaviors and attitudes. As far as the notes being presumptuous or patronizing, well then perhaps the note isn't meant for you if that's how you feel about it. And I don't mean that in a negative way. It's just that if you're the type of person who is completely ok with yourself and comfortable in your own skin, that is wonderful! Then maybe the note is meant for someone else, someone who may need a little reminder that they are beautiful, they are worthy. if I ever saw one of these notes I'd smile to myself and think of the nice gesture someone took the time to do for someone else. I'm happy with who I am, but I haven't always been so I understand that not everyone else is either. I may just join this campaign and start leaving notes on bathroom mirrors ;-)
stumbler02 stumbler02 6 years
beautiful doesnt just mean pretty.
euglet euglet 6 years
this campaign does nothing more than perpetuate the notion that women's self-worth comes from physical appearance and from being accepted/loved by others. not every person is aesthetically pleasing. it is patronizing and insulting to women to try to convince them otherwise. as women, let's try to do better for ourselves and each other by quitting with the physical appearance talk.
jkat jkat 6 years
At first this made me smile, but then I thought more about it and it bothers me that it focuses solely on beauty and comes from someone who has never seen, met or spoke to the reader. I think the bigger problem is learning to value yourself as individual completely separate from how "society" values your appearance, which is easy to preach but harder practice. We are more than our skin, our hair, our muscle tone, our cellulite, our breasts and our butts...and how society perceives them. This campaign still focuses on embracing those superficial aspects of ourselves, rather than just looking beyond that. Notice how this never comes up for men? You don't see men going around telling each other to lose weight, embrace their fat, that they are beautiful no matter what society says...because they have never been taught to value themselves that way primarily to begin with. That is what women should aspire to. It is something that mothers need to teach daughters, the media needs to embrace, and women need to believe in their hearts. It will probably take generations to fully develop, but I hold hope some day that women can feel free to look *their* best, be *their* healthiest and let their contributions to their family, friends, selves and society be their primary focus in life. Not the size of their size, or any struggle to embrace or change it. I haven't mastered this, but maybe my great granddaughter will.
Retro23 Retro23 6 years
PS: All you critics must also have some strong opinions on songs such as "Independent Women" and "We Are The Champions" playing on the radio...will you argue that not all listeners are necessarily independent and champions?
Retro23 Retro23 6 years
I love the concept!
biarose biarose 6 years
I don't see how a random sticky note saying "You're beautiful" written by someone who has never seen you before can make you feel good about yourself.
arcticpuppet arcticpuppet 6 years
why be so critical of such a great message? obviously no one has visited the website to read what recipients of the messages have felt when they stumble upon a post-it. operation beautiful is an amazing concept that helps those who need an extra boost of self confidence to feel amazing about themselves and it goes way beyond the surface. thanks for creating this movement caitlin!!!
stumbler02 stumbler02 6 years
there are a lot of women out there who wear makeup because they're too insecure to go without it, who are slaves to the scale, who think they can never be beautiful unless they conform to some ideal or unless men like them. from the reception this project has gotten around the web, i think it's safe to say that it has had a positive effect on such women. isn't that a good thing? i dont understand what kind of people some of these commenters are--to criticize this entire project just because they're already 100% perfect and confident and don't need anyone to tell them so? why don't you want to share that "i'm beautiful and i know it" attitude with everyone else? i also don't understand what operation beautiful has to do with skinny people being persecuted. and i dont think the intention behind it is to find a cure for AIDS or something. people need to chill out. it's just some freaking post-its that put a smile on your face. there's plenty of research out there that shows that simply repeating positive statements out loud or exposing yourself to them, makes you a more positive person (the opposite happens with negative things). sounds like the people here need to think some positive thoughts...
BeautifulHealth BeautifulHealth 6 years
Oh no... not the Operation Beautiful Campaign... It's a good idea in theory, but very "cutesy-smiley" and just "surface deep" in my opinion.
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