Skip Nav
Healthy Recipes
Get Your Tex-Mex Fix With This High-Protein Chicken Fajita Bowl
Healthy Eating Tips
7 Surprising Smoothie Ingredients For Weight-Loss Success
Intermediate Workouts
A 100-Rep Bodyweight Workout That Can Be Done in Just 5 Minutes

Reebok Ad in Sweden Unlocks Free Shoes

Runners Are Going to Go Crazy Over This Genius Reebok Ad

What better way to encourage people to run than a sneaker giveaway? Reebok recently installed one of the coolest physical ads in Stockholm, Sweden, that has pedestrians sprinting for the prize. As part of the brand's new ZPump 2.0 shoe launch, the interactive ad unlocks a free pair to anyone who can run past faster than 17 kilometers per hour (or a 5:42 mile pace). Participants are detected by a speed cam and tracking technology that are built into the billboard. In the video above, you'll see how many people are lined up to try the challenge themselves.

"For us at Reebok, it's important to do things for real and to actually activate the target group," Reebok Nordic PR and social manager Filip Lagerbäck told Adweek. "We want to inspire people to run and push their limits, even when they're not at the gym."

Now this is a brilliant way to engage customers and promote running. More fitness companies should follow!

Join The Conversation
Best Fitness Gear For Summer 2016
How Runners Prevent Heel Blisters
Running Shorts For Curvy Women
8 Week Plan to Go From Walking to Running
How to Breathe When Running
Rihanna and Puma Sneaker Release
How Exercise Can Help You Make Friends

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fitness
X