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Reebok Ad in Sweden Unlocks Free Shoes

Runners Are Going to Go Crazy Over This Genius Reebok Ad

What better way to encourage people to run than a sneaker giveaway? Reebok recently installed one of the coolest physical ads in Stockholm, Sweden, that has pedestrians sprinting for the prize. As part of the brand's new ZPump 2.0 shoe launch, the interactive ad unlocks a free pair to anyone who can run past faster than 17 kilometers per hour (or a 5:42 mile pace). Participants are detected by a speed cam and tracking technology that are built into the billboard. In the video above, you'll see how many people are lined up to try the challenge themselves.

"For us at Reebok, it's important to do things for real and to actually activate the target group," Reebok Nordic PR and social manager Filip Lagerbäck told Adweek. "We want to inspire people to run and push their limits, even when they're not at the gym."

Now this is a brilliant way to engage customers and promote running. More fitness companies should follow!

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