I grew up chugging orange Gatorade on tennis and basketball courts after hours of sweaty play. Since my workouts are considerably shorter these days, regular ol' Gatorade just seems like too much: too much sugar, too much color, too much flavor. The sports drink pioneer realized that many fitness fanatics and weekend warriors felt the same way, so Gatorade created the G Series Fit, a trio of products that are toned-down versions of its more hardcore G series.
To energize your workout, Gatorade created Prime ($2). It's a 200-calorie energy bar divided into four separately packaged, 50-calorie pieces — meaning no more half eaten energy bars floating around you gym bag since you can easily customize your portion size. The thin outer wafer is super finger-friendly — it's so not sticky. The Prime bar comes in three flavors: Banana Nut Chocolate, Cranberry Pistachio, and Raisin Cinnamon Flax. My fave is the Cranberry Pistachio; it reminded me of a marzipan treat. Trainer Gunnar Peterson thinks the raisin flax flavor tastes like Raisin Bran, which he thinks is a good thing.