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Rihanna's PSA About Bone Marrow

Rihanna Campaigns for Bone Marrow

Rihanna isn't just a soulful and talented singer who gets you moving during your workouts. She's also an advocate for saving children's lives. In 2006, Rihanna founded The Believe Foundation, because she feels the only way to secure our future is to take care of children, who will become the future leaders of our world. And now, Rhianna is raising awareness about leukemia — a disease that kills more children in the US than any other disease — with her new PSA.

The Believe Foundation has partnered with DKMS, an organization that connects bone marrow and stem cell donors with patients in need. Rihanna is urging people to go to refresheverything.com and vote for DKMS, so it can win a $250K grant. If DKMS wins the funding, it'll help the organization recruit 4,000 bone marrow donors, which means 4,000 children's lives saved from this devastating disease. You can vote every day in April. It's really easy to vote, and if the organization wins, you'll know you did your part to help.

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I'm on the bone marrow donor registry because we had a family friend who had leukemia and needed a donor. My husband and I both got registered and we're both completely willing to be donors for anyone who needs a transplant.
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