Smokers Can Sue Tobacco Companies for "Light" Cigarettes The Supreme Court declined to go light on tobacco industry today, ruling 5-4 that plaintiffs can sue the companies for deceptively advertising "light" cigarettes. While the Court did not decide whether tobacco companies did anything wrong, today's decision means that smokers have a chance to prove that by using the terms "light" and "lowered tar" the companies violated a Maine state law against fraudulent advertising.
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