The Federal Trade Commission has charged Kevin Trudeau with violating a court order by allegedly misrepresenting the contents of his book, “The Weight Loss Cure ‘They’ Don’t Want You to Know About,” in several infomercials.
Here's the issue:
According to the FTC, when consumers buy and read the book, they find it actually describes a complicated, expensive system involving daily injections, specialized cleanses and supplements, and severe food restrictions, followed by a “fourth phase” of the protocol, which requires dietary restrictions and never ends. The FTC alleged that Trudeau deceptively claimed that the book establishes a weight-loss protocol that is “easy” to follow and that once the protocol ends, consumers can eat what they want without regaining weight.
So what do you guys think about this? As far as I am concerned about 99% of all diet products are misleading, so perhaps they are using Trudeau as an example. Maybe he is the Paris Hilton of the health world and the FTC's way of warning everyone else to watch themselves. Has anyone even tried the Weight Loss Cure program? Speak up and share your thoughts in the comments section below.