It is being reported that men living in the northwestern Italian town of Varallo will receive 50 euros ($70) for losing 4 kg (9 pounds) in a month, Mayor Gianluca Buonanno said. Women will get the same amount for shedding 3 kg (7 pounds). What's more? If they can keep the weight off for 5 months, they will get another 200 euros ($280).
I, of course, am loving this idea since positive reinforcement seems to go a lot further than punishment, which we are already seeing from some companies. I am curious what you guys think about it all. Would 70 bucks from your town's mayor convince you to lose seven pounds? Or should they be putting their money elsewhere? Speak up and share your opinion in the comments section below.