Weight Watchers has launched a new massive ad campaign that says, "Stop Dieting, Start Living." Now call me crazy, but I've always put Weight Watchers in the diet category so I'm confused.
I love the idea behind the whole stop dieting and start living message, but Weight Watchers is all about going to meetings and counting points. Sounds like a diet to me. Is anyone else thinking this is classic wolf in sheep's clothing?
Let me finish by saying that I think Weight Watchers is a fabulous diet, er non diet, that has really done wonders for a lot of people, I am just not loving this new campaign. What about you guys? What do you think about it all? Speak up and share your thoughts in the comments section below.