Though most of us aren't lucky enough to attend the Sundance Film Festival, we've probably all been to events that hand out hundreds and hundreds of plastic water bottles. Last year, Sundance alone gave out 50,000 single-serve bottles, most of which just end up in landfills.
So for the 2009 festival, which kicks off this Thursday, Sundance is partnering with an organization called FilterForGood, which is devoted to reducing bottled-water waste. Instead of wasteful one-off containers, festivalgoers will get free reusable water bottles provided by Nalgene, which they can then refill at Brita-sponsored water stations.
I've had a reusable water bottle for a while now, but if you haven't gotten one yet, you can visit FilterForGood's site and make a pledge to switch. The site also sells FilterForGood-branded bottles that let you support the cause. Don't worry: They're BPA free!