The latest trend in sunscreen this summer is a new technology called Wash On that integrates sunscreen into soaps, facial cleansers, body washes and shampoos. This way, it's integrated into your routine rather than adding another step.
Wash On is intended for use against daily, incidental exposure to the sun, such as that gained from commuting or running errands. Seems like it would wash off but the way it works is with a water-proof broad-spectrum sun protection built in to the cleansers and soaps. Right now you can get the technology in Freeze 24/7's Ice Shield Facial Cleanser with Sunscreen ($48.00, SPF 12-29). I know it seems pricey, but remember it is your health we're talking about here and if you're one of those people that just forgets to add the sunscreen step, this is a great option to keep skin cancer away. So get the face wash from DermStore.com. Also, By142 has a SPF 15 body wash that is soon to be available, but you can pre-order it now at by142.com.
Keep in mind that the makers recommend for periods of prolonged and intense sun exposure, such as going on a long jog/hike or going to the beach, traditional sunscreen be used. Look for sunscreen to be built into almost everything in the future, which in my opinion, is a very good idea. Gotten screened yet for skin cancer? Get your FREE screening done today!