As we depart from a time when more was better in terms of food, we're seeing a different direction in nutrition trends to watch in 2008. Instead off "added," we'll be seeing "natural," and I couldn't be happier. The Chicago Tribune is predicting the top nutrition trends to watch in 2008. Here are the highlights from the story:
- Junk-free foods: The Mintel Global New Products Database predicts companies will be more aggressive in removing additives, preservatives, artificial colors or flavors and "otherwise unknown ingredients" from products to have "clean labels" and to make junk-free claims.
- Naturally nutrient-rich: Even though sales of pumped-up foods and beverages have been soaring, a backlash against heavy fortification may be brewing.
- Ethical eating: Growing concerns about the environment, animal welfare and fair trade are fueling companies to declare their commitment to these issues on food labels.
There are more interesting trends so
- Phytonutrients: These natural plant compounds with names that don't exactly roll off your tongue — polyphenols, flavonoids, quercetin, lycopene, lutein and anthocyanins — are about to go mainstream, according to food trends analyst Elizabeth Sloan, owner of Sloan Trends, Inc., predicts.
- Better-for-you kids' food: Lynn Dornblaser, a new products analyst for Mintel, predicts more fruit snacks that actually contain fruit, juice drinks with less sugar and more organic foods for kids.
- Inner beauty: Beauty-from-within products (dubbed nutricosmetics or cosmeceuticals) are claiming to erase wrinkles, give you shinier hair and even make your lips look fuller.
- Brain food: Certain food compounds — from omega-3s in fish oils to flavonoids in cocoa — may have the ability to improve memory, sharpen concentration and even reduce the risk of Alzheimer's disease.
- Being good to your gut: Nearly 200 new products touting digestive health benefits were introduced this year, according to Datamonitor, an online research firm.