In December, he started what he calls the "Twitter Humiliation Diet," which required him to, among other things, post his weight on Twitter every single day. "I knew that I needed a social incentive to do it. Imagine if someone printed out their weight every day at work and posted it outside their cubicle for all their co-workers to see. This was the same thing," he explained.
The humiliation diet is working; his last weight-related tweet lists him at 210 pounds, down from 260. As nerve-wracking and potentially embarrassing as this sounds, a French company had a similar idea, and created a scale with built-in Twitter capacity that will automatically tweet your weight to all of your followers. I'm not positive I can get behind this broadcast-what-you-weigh trend, but it appears for some, it's the way to go. Would you dare?