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Zagat Gets Into the Business of Rating Doctors

Doctor preference is a highly personal thing, but we often rely on others for recommendations because there are just so many docs to choose from. With this in mind, Zagat has taken its restaurant guide business into the brand new realm of health care providers. The respected restaurant reviewer has teamed up with insurance giant WellPoint to compile a guide based on the company's customer reviews.

Physicians are rated on things like trust and communication, then the comments are translated into scores, which are currently accessible to two million WellPoint and Anthem customers. Nina Zagat said the reviews are not meant to be the primary resource in choosing a doctor, but should be used to evaluate a group of specialists recommended by your physician.

Several doctors have reacted with concern, responding with comments that WellPoint is "treating medical care provided by dedicated and caring physicians as if we were preparing a meal," and reviewing doctors is a "recipe for disaster."

Would you like it if this idea expanded or do you think reviewing doctors is a bad idea?


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