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2007 Winter Fancy Food Show - Part 1

As you probably know, PartySugar and I have spent the last several days at the SF Fancy Food Show. Just so that you get the idea of what it's all about, let me start by saying that it's a bajillion square miles of food vendors, food packaging, gift baskets and anything and everything you can think of food related. Okay, so it wasn't really a bajillion square miles, but it was HUGE. There were over 1,000 companies from all over the world, hawking products ranging from homemade gingerbread to fiber water and everything in between.

While there we met some famous faces (Paula Deen, Martin Yan and Ina Garten) and some not as famous faces (Heidi Swanson from and Cybele from

We also ate and drank everything. Cheese, chocolate, carica (a delicious chilean fruit), sparkling juice, sorbet, infused water, freeze dried fruit, infused liqueurs, drink mixers, cured meats, bacon, hot sauces, teas, pomegranate jelly beans and just about anything else people shoved into our faces. It was like food heaven - carpeted, flourescently lit food heaven.

Although there were over 80,000 items on display (I'm pretty sure I read that in one of the brochures), there were definitely some things we kept seeing over and over again. Some of the big trends were:

  • Anti-oxidants - the trend is still riding high, only this year it's goji berries
  • Infused waters and soda marketed for adults
  • Tea - especially a "blooming" tea
  • Goat milk products - move over little cows!
  • Infused liqueurs and easy drink mixers
  • Chocolate, chocolate, chocolate - actually seems that dark isn't a trend anymore, it's more of a standard

I'm working on posts for some of the big trends, so stay tuned. Also, we lured our amazing Sugar video producer with promises of free cured meats and candied apples, so stay tuned for some great video footage too! Now if only we had smell-o-vision, or better yet, taste-o-vision!

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crispet1 crispet1 10 years
I wish I coulda gone.
DCStar DCStar 10 years
Sounds like a dream job :) Tell us more about the goji berry!
Food Food 10 years
Oh and organic and "all-natural" everyone was definitely marketing that aspect of their product as well.
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