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Absolut's Hugs Ad Campaign

In an Absolut World, Affection Replaces Currency


Just in time for Valentine's Day, Absolut vodka has released a new ad campaign, entitled "Hugs," that's all about spreading love. In the commercial, which debuted last night during the Grammys, money is replaced with acts of affection. For tickets to the movies, the buyer gives the ticket girl two kisses. To pay for a taxi, a young girl lovingly caresses the taxi driver's hand.

At a time when so many large food companies are using aggressive advertising to put down competitors, I find Absolut's ad refreshing, bold, and wonderfully optimistic. After viewing it, I can't help but wonder what it would be like to live in such an idealized world. Watch it below and let me know your thoughts!


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