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Advertising Advances May Change Your Food Decisions

Recently grocers and restaurant chains have started to employ a sophisticated type of digital advertising. The videos and images influence a shopper's decisions as they browse supermarket aisles or wait in line to pay. At select Dunkin' Donuts in New York, people who order coffee in the morning see ads promoting breakfast items at the register. Then while they wait for their orders, the television screens show different images that encourage the customer to return for lunch. In Germany, grocer Metro Extra uses digital screens to sway a shopper. Certain goods have special tags attached to them, so when you grab a box of Kellogg's Frosted Flakes, the eye-level screen changes its message to display a sale price for, say, Wheaties.

At a time when shoppers are more cautious about how they spend their money, this could give certain food companies an edge. What do you think: Is this new advertising scheme brilliant, or does the technology to increase impulse buys creep you out?

Source

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Join The Conversation
Da-Ly Da-Ly 7 years
Hahha, agreed with soapbox. Imagine grabbing one pair of shoes you really love only to see decent shoes pop up at 1/2 price. I'd grab both :(
soapbox soapbox 7 years
Oh great. I swear, if they do this at the mall, I'm done for.
seraphimm seraphimm 7 years
it's both. brilliant but evil. "...so when you grab a box of Kellogg's Frosted Flakes, the eye-level screen changes its message to display a sale price for, say, Wheaties." I would SOOOOOOO completely fall for this...
seraphimm seraphimm 7 years
it's both.brilliant but evil."...so when you grab a box of Kellogg's Frosted Flakes, the eye-level screen changes its message to display a sale price for, say, Wheaties."I would SOOOOOOO completely fall for this...
ilanac13 ilanac13 7 years
well...i can understand why they are trying to do this - it's hard in the cluttered marketplace to get people to choose one product over another, but if there's some way that they can change your purchase decisions, then that's a great thing. i work in advertising, and i know what the lengths that manufacturers go through in the supermarket - so ....i guess this was all going to come to a head- it was just a matter of time.
ilanac13 ilanac13 7 years
well...i can understand why they are trying to do this - it's hard in the cluttered marketplace to get people to choose one product over another, but if there's some way that they can change your purchase decisions, then that's a great thing. i work in advertising, and i know what the lengths that manufacturers go through in the supermarket - so ....i guess this was all going to come to a head- it was just a matter of time.
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