Skip Nav
Taste Test
I Tried the Viral Red Wine Spaghetti Recipe, and Here's What Happened
Food News
Little-Known Menu Secrets About Chipotle
Gwyneth Paltrow
Gwyneth Paltrow's Carbonara Will Become Your Favorite Weeknight Meal

Bobby Flay Expanding Burger Empire and Trademarks Term Crunchify

Bobby Flay Is Expanding His Burger Empire

With a Burger Bash win finally under his belt, chef and Food Network star Bobby Flay is focusing on burger expansion. He's announced plans to launch 12 to 14 new locations of his fast-casual restaurant concept, Bobby's Burger Palace.

Currently there are five burger palaces, and now that Flay knows what works (and what doesn't: he's still adjusting the burger patty recipe), he's thinking big. The new eateries will open over the next 12 months in cities like Baltimore, Princeton, Washington DC, and New York City.

Flay's restaurant group also took the time to trademark a few of his signature phrases. "Crunchburger" and "crunchify" — specifically, the act of topping a burger patty with chips — are now an option only found at Bobby's Burger Palace. "We didn't invent it, but we did trademark it," he said.

Although I've never been to Bobby's Burger Palace, I'd be curious to check one out. Have you?

Image Source: Getty
Around The Web
Join The Conversation
katiekat95 katiekat95 5 years
I've eaten at one in NJ. Was really really good. And they managed the restaurant really well. You can only sit after you've ordered- and it's like open seating with all large family sized tables. Hope they bring one to Columbus!
AmberHoney AmberHoney 5 years
Sadly no. He's such a cutie :)
How Chefs Make Scrambled Eggs
Ree Drummond Fun Facts
Anthony Bourdain Eats With President Obama in Vietnam
How Chefs Make Chicken Breasts
Guy Fieri Grilled Corn Recipe
Tyler Florence Fun Facts
What Guy Fieri Eats For Breakfast

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Food
X