In addition, Bobby Flay has signed on to be one of the five restaurant and business leaders who will be a judge, mentor, and investor to the contestants. On the new program, which is casting right this moment, industry insiders like Mesa Grill owner and Iron Chef Flay will help a winning chef or aspiring restaurateur open a new eatery.
NBC hasn't had too much success in the food reality series department: 2003's The Restaurant, starring Rocco Dispirito, was a flop; last year's The Chopping Block with Marco Pierre White was canceled after just three episodes. Still, this is a completely new premise, and having Bobby Flay star certainly can't hurt. What do you think? Does the show sound like it has the ingredients for success?