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Bon Appetit Magazine's New Look

First Peek at the New Bon Appétit

Take a look at the front of Bon Appétit's May issue, the first to drop under the helm of new Editor in Chief Adam Rapoport. Although the design's slightly updated, the cover — a minimalist plate of pasta al pomodoro — doesn't look like anything too drastic. In a sit-down with WWD, the former GQ editor admitted that the first issue is "not going to change too much" but did share some of what he has in store. The new focus? Solid, tested recipes, classic cooking techniques, and beautiful photography, with a relevance for the present: "We need to tap into popular culture and have a buzziness." The magazine, which hopes to draw more readers in from the food blogs, will not focus on chefs as celebrities, but rather take chef techniques and adapt them for the home cook.

Edgier headlines include "How to drink like an Italian" and "The real baconator." The issue has an excerpt of Prune restaurant owner Gabrielle Hamilton's book, a first look at David Chang's iPad app, and a cooking feature with the style-setting Missoni family. Also new: a back-page feature that asks a celebrity a food-related question that must be answered on a cocktail napkin. Rapoport didn't confirm or deny rumors that Gwyneth Paltrow will be on the cover of the June issue.

What changes would you like to see in the new Bon Appétit?

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