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Bud Light's "In the Can" Commercial Aims Below the Belt

Bud Light's "In the Can" Commercial Aims Below the Belt

To promote its new Bud Light Lime cans, Anheuser-Busch is getting the word out through an interesting campaign that takes raunchiness to the next level. The online commercial features confessions of people who claim they enjoy "getting it in the can."

Industry vets have called the spot a "wannabe viral video" that's "crude" and "juvenile." Personally, I was entertained the first time I saw it — though it doesn't make me want to run to the store to buy Bud Light Lime. What do you think? Is this marketing ploy childish and gross, or a laughable campaign that you can get behind?

Source: Flickr User KeyExpert

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Join The Conversation
0fashionqueen 0fashionqueen 6 years
Sounds bad the way that you are hearing it.
amandaaa amandaaa 6 years
kinda funny!
doogirl doogirl 6 years
Funny funny funny!!!
HelloLauren HelloLauren 6 years
Well, I find the beer delicious, and Bud Light's advertising has always been borderline obnoxious, so its fine by me.
Spectra Spectra 6 years
That's so wrong, but it is funny though. I could see why people got offended though...it's probably not something everyone would enjoy.
bethinabox bethinabox 6 years
Hahaha, wow, I must be really immature, because I thought that was hilarious. Never tried it before, but the commercial is great! :D
fuzzles fuzzles 6 years
:rotfl: But oh those poor bartenders of the world! I wonder how many times they will be asked by customers to "Give it to me in the can!" on any given night!
chiefdishwasher chiefdishwasher 6 years
Thought it was soooooo funny..........still hate the product though. The idea for a commercial is to make you remember a product and this one will.
weffie weffie 6 years
It's pretty funny... Bud Light Lime is gross though, the lime flavour tastes sweetened. If you just put an actual lime wedge in a regular Bud Light it's way better.
mandaleebee mandaleebee 6 years
Doesn't bother me. I find it mildly humorous!
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