I wonder what Prince William and Kate Middleton would say about this zinger. Burger King's CEO, Bernardo Hees, is in deep water over calling English food "terrible" and British women "unattractive." Hees told a group of University of Chicago students: "The food is terrible, and the women are not very attractive (in England). Here in Chicago, the food is good, and you are known for good-looking women."
Burger King spokespeople countered that the statement was merely a "humorous anecdote to connect with his audience," but the gaffe has British gastronomes up in arms. Some of the country's culinary authorities have spoken out against the statement, including Michelin-starred Marcus Wareing, who remarked that the CEO's comments were "an insult to British gastronomy."
From a marketing perspective, it never seems wise for restaurants to voice controversial opinions. Still, for the first time ever, British food and drink exports topped more than £10 billion. Looks like England is enjoying the last laugh.