Skip Nav
Food Video
Hack the Recipes For the Most Popular Foods From 2016
Original Recipes
Grab a Forkful of Happiness by Making This Garlicky Spaghetti Immediately
Appetizers
23 Alton Brown Recipes You Have to Try ASAP

Burger King Ditches King Mascot

Finally! Burger King's Dethroned Its Weird Monarch Mascot

The king is dead! At least in the world of Burger King commercials. Today, the number-two fast food restaurant announced that it's canning that creepy, crowned character that's been in commercials since 2003.

The reason? "Our new marketing approach is more food-centric," BK spokesperson Miguel Piedra explained. In place of the king's odd but humorous appearances, new Burger King commercials, which air this weekend in conjunction with the limited-time rollout of the California Whopper, will feature no words — just pulsating muzak and action shots of avocados, tomatoes, lettuce, and beef being prepped.

The new focus on fresh reflects the struggling chain's attempt to catch up with the competition at a time when consumers are less focused on value and more on healthy choices, food quality, and food safety. We're glad to hear this: "That king looks like something out of my nightmares," Katie once remarked. I agree; the oversized, smiling plastic head has always really given me the heebie-jeebies. Do you feel the same way?

Source

Around The Web
Join The Conversation
kinghaas kinghaas 5 years
Whatever happened to the burger king cartoon guy from the mid 70,s
The Best Items From Starbucks's Holiday Collection 2016
The Best Taco Bell Gifts
How to Make Party-Ready Holiday Drinks With or Without Booze
20 Quick and Easy Dinner Recipes You'll Always Have Time to Make
Giada De Laurentiis on Dr. Oz December 2016
18 Pinterest-Approved Holiday Drinks You'd Be Crazy Not to Try
How to Make the Perfect Gingerbread Cookies For the Holidays

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Food
All the Latest From Ryan Reynolds