Skip Nav
Fast and Easy
The Only Way to Eat Watermelon
Summer
Smart Whole Foods Shoppers Take Advantage of These Grocery Hacks
Food News
Hot Pockets Partners With Food Trucks For Its Latest Flavors

Burger King Ditches King Mascot

Finally! Burger King's Dethroned Its Weird Monarch Mascot

The king is dead! At least in the world of Burger King commercials. Today, the number-two fast food restaurant announced that it's canning that creepy, crowned character that's been in commercials since 2003.

The reason? "Our new marketing approach is more food-centric," BK spokesperson Miguel Piedra explained. In place of the king's odd but humorous appearances, new Burger King commercials, which air this weekend in conjunction with the limited-time rollout of the California Whopper, will feature no words — just pulsating muzak and action shots of avocados, tomatoes, lettuce, and beef being prepped.

The new focus on fresh reflects the struggling chain's attempt to catch up with the competition at a time when consumers are less focused on value and more on healthy choices, food quality, and food safety. We're glad to hear this: "That king looks like something out of my nightmares," Katie once remarked. I agree; the oversized, smiling plastic head has always really given me the heebie-jeebies. Do you feel the same way?

Source

Around The Web
Join The Conversation
kinghaas kinghaas 4 years
Whatever happened to the burger king cartoon guy from the mid 70,s
Minnesota State Fair Food Menu 2016
Ben and Jerry's New Belgium Chocolate Chip Cookie Dough Ale
Where Can You Watch Alton Brown's Good Eats?
Burger King Whopperrito
Burger King Combines Burritos and Burgers With the New Whopperito
Anthony Bourdain Quotes on First We Feast
Real Burger King Hot Dog Pictures

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Food
X