Skip Nav
Valentine's Day
3 Tips That Will Transform the Way You Make Chocolate-Covered Strawberries
Food News
The Cinnamon Roll Doughnut Just One-Upped the Cronut
Fast and Easy
10 Super Quick Breakfasts You Can Whip Up at the Office

Burger King Ditches King Mascot

Finally! Burger King's Dethroned Its Weird Monarch Mascot

The king is dead! At least in the world of Burger King commercials. Today, the number-two fast food restaurant announced that it's canning that creepy, crowned character that's been in commercials since 2003.

The reason? "Our new marketing approach is more food-centric," BK spokesperson Miguel Piedra explained. In place of the king's odd but humorous appearances, new Burger King commercials, which air this weekend in conjunction with the limited-time rollout of the California Whopper, will feature no words — just pulsating muzak and action shots of avocados, tomatoes, lettuce, and beef being prepped.

The new focus on fresh reflects the struggling chain's attempt to catch up with the competition at a time when consumers are less focused on value and more on healthy choices, food quality, and food safety. We're glad to hear this: "That king looks like something out of my nightmares," Katie once remarked. I agree; the oversized, smiling plastic head has always really given me the heebie-jeebies. Do you feel the same way?

Source

Around The Web
Is Burger King's Butter Burger Good?
Sexy Burger King Green Poop Costume
Black Burger King Halloween Burger
Starbucks Valentine's Day Drinks Review
Taco Bell Quesalupa Review
New Fast-Food Menu Items 2014
Does Starbucks Use Real Chocolate?

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
kinghaas kinghaas 4 years
Whatever happened to the burger king cartoon guy from the mid 70,s
Latest Food
X